Hi, I’m Nasta — Staff Product Designer who turns complex B2B workflows into clear, scalable tools. I led PandaDoc’s quoting (CPQ) UX and now build AI-powered document creation.
Expertise
- Interaction Design
- Product Strategy
- Complex Workflows
- New product & scale (0→1 → 1→N)
- Interaction DesignDesign Systems
- Research & Synthesis
- Prototyping
- Stakeholder Alignment
2022-2024 • PandaDoc
Creating a Quoting Experience That Drives Revenue and Retention
Led end-to-end product design of Quote Builder. Result: 2% of company ARR, 65% retention (mid 2025) Replaced legacy pricing tool with flexible, sales-focused quoting engine
View work
2022-2023 • PandaDoc
Designing Custom Layouts That Make Quotes Stand Out
Led research, UX/UI design, and delivery coordination during PM shortage. Result: three new layouts shipped within a quarter → 27 teams adopted on day one. Helped differentiate from legacy quoting tools and competitors.
View work
2024 • PandaDoc
Let global sales teams show prices the way buyers expect
Led end-to-end product design and collaborated with PM on research and discovery. Result: more than 80,000 documents are sent every with custom currency formatting every month.
View work
Previous work
2020-2021 • Synesis
Secure Enterprise Messenger
Designed a secure team messenger across iOS, Android, and Web — workspaces and P2P/group chat. I also built the design system and an in-app feedback loop that helped us spot and fix issues faster.
View work ↗
2019-2020 • Synesis
Scalable Design System
Built the core component library and clear guidelines with engineers. Reworked color tokens to an opacity model — fewer blend issues, easy theming, and quicker shipping.
View work ↗
About
I design product experiences for messy, real-world workflows. I’m a problem-first, evidence-driven designer with 9 years of experience. I move fast from lo-fi to testable prototypes, balance flexibility with constraints, and work tightly with PM and Engineering to ship work that serves both the business and the people using it.
Experience
PandaDoc
2021 – Present
Staff Product Designer
B2B SaaS Document workflow & e-signature tool.
Synesis
2018 – 2021
UI/UX Designer
Designed enterprise messenger & events managements system; built cross-platform design system; shipped iOS/Android/Web.
Fingers Media
2016 – 2018
UI/UX Designer
Designed B2C mobile & web products end-to-end — research, prototyping, motion, handoff; ran client reviews and docs.
Mentoring
Women in Tech
2024
Mentor
Mentored two ui/ux designers, helped to review and enhance current projects and case studies, as well as provided useful links and materials.
Hi, I’m Nasta — Staff Product Designer who turns complex B2B workflows into clear, scalable tools.
I led PandaDoc’s quoting (CPQ) UX and now build AI-powered document creation.
Expertise
- Interaction Design
- Product Strategy
- Complex Workflows
- New product & scale (0→1 → 1→N)
- Design Systems
- Research & Synthesis
- Prototyping
- Stakeholder Alignment
2022-2024 • PandaDoc
Creating a Quoting Experience That Drives Revenue and Retention
Led end-to-end product design of Quote Builder. Result: 2% of company ARR, 65% retention (mid 2025) Replaced legacy pricing tool with flexible, sales-focused quoting engine
View work
2022-2023 • PandaDoc
Designing Custom Layouts That Make Quotes Stand Out
Led research, UX/UI design, and delivery coordination during PM shortage. Result: three new layouts shipped within a quarter → 27 teams adopted on day one. Helped differentiate from legacy quoting tools and competitors.
View work
2024 • PandaDoc
Let global sales teams show prices the way buyers expect
Led end-to-end product design and collaborated with PM on research and discovery. Result: more than 80,000 documents are sent every with custom currency formatting every month.
View work
Previous work
2020-2021 • Synesis
Secure Enterprise Messenger
Designed a secure team messenger across iOS, Android, and Web — workspaces and P2P/group chat. I also built the design system and an in-app feedback loop that helped us spot and fix issues faster.
View work ↗
2019-2020 • Synesis
Scalable Design System
Built the core component library and clear guidelines with engineers. Reworked color tokens to an opacity model — fewer blend issues, easy theming, and quicker shipping.
View work ↗
About
I design product experiences for messy, real-world workflows. I’m a problem-first, evidence-driven designer with 9 years of experience. I move fast from lo-fi to testable prototypes, balance flexibility with constraints, and work tightly with PM and Engineering to ship work that serves both the business and the people using it.
Experience
PandaDoc
2021 – Present
Staff Product Designer
B2B SaaS Document workflow & e-signature tool.
Synesis
2018 – 2021
UI/UX Designer
Designed enterprise messenger & events managements system; built cross-platform design system; shipped iOS/Android/Web.
Fingers Media
2016 – 2018
UI/UX Designer
Designed B2C mobile & web products end-to-end — research, prototyping, motion, handoff; ran client reviews and docs.
Mentoring
Women in Tech
2024
Mentor
Mentored two ui/ux designers, helped to review and enhance current projects and case studies, as well as provided useful links and materials.